Have you got 'The London Stare?'
Londoners are being invited to a stare-off. In a drive to introduce Alcon’s contact lens brand DAILIES directly to UK consumers, Razorfish have launched an innovative Digital Out Of Home experience.
Londoners are being invited to a stare-off. In a drive to introduce Alcon’s contact lens brand DAILIES directly to UK consumers, Razorfish have launched an innovative Digital Out Of Home experience.
Londoners are being invited to a stare-off. In a drive to introduce Alcon’s contact lens brand DAILIES directly to UK consumers, Razorfish have launched an innovative Digital Out Of Home experience (DOOH).
The DOOH campaign for DAILIES® features the tagline “Don’t let anything make you feel uncomfortable” and pits the public against pre-recorded opponents in a virtual stare-off at DOOH installations across London.
https://www.youtube.com/watch?v=55FF2AgPF6o&feature=youtu.be
The installations use high-tech facial recognition technology to determine who blinks first. In what’s thought to a first, the DOOH installations by Clear Channel are also equipped to print free trial vouchers there and then.
Razorfish has been working in partnership with Alcon since winning the account in July 2014. The appointment sees Razorfish tasked with delivering the transformation of Alcon’s contact lens brands by engaging consumers via multiple digital touch points.
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