One for the ladies as well as the guys, the final episode of Heineken's new online Dropped campaign sees two men handcuffed together on a deserted beach in the Philippines try to decide how to escape.
One for the ladies as well as the guys, the final episode of Heineken‘s new online Dropped campaign sees two men handcuffed together on a deserted beach in the Philippines try to decide how to escape.
The campaign, which has the tagline ‘Legends aren’t born, they’re dropped’, places ordinary people in various places and sets them extraordinary tasks to achieve.
Men from various corners of the world have already been dropped in other extreme destinations, such as Alaska, Cambodia, Morocco and Poland, and Irishman Murray and Polishman Jakub are the latest to be tasked with escaping…with a little help from the drinks company, of course.
By utilising online sites like YouTube to launch campaigns that are promoted social media, companies like Heineken are able to foster and retain dedicated online audiences who admire them for their innovative approaches. Other companies looking to garner the same support should take note – be entertaining, adventurous, and know your audience!
http://youtu.be/8Zmvct-igIM
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[…] we reported last month, Heineken’s recent ‘Dropped‘ campaign, which made the most of interesting and attractive video marketing by placing six […]