Though he may have now retired from professional football, David Beckham isn't hanging up his H&M designed undies just yet, as news spreads that the Swedish fashion giant plans on jazzing up their next Super Bowl ad with a new innovative t-commerce system that allows consumers to purchase clothing via Samsung smart TVs.
Though he may have now retired from professional football, David Beckham isn’t hanging up his H&M designed undies just yet, as news spreads that the Swedish fashion giant plans on jazzing up their next Super Bowl ad with a new innovative t-commerce system that allows consumers to purchase clothing via Samsung smart TVs.
Ad tech company Delivery Agent came up with the ‘t-commerce‘ – e-commerce via your TV – proposal, which allows brands to engage with their consumers in real-time whilst their ads are aired. The technology works by offering up a pop-up menu that viewers can click on to make a purchase, and will also show to those who view the ad after the initial live broadcast.
H&M will be the first retailer to offer a fully integrated t-commerce campaign, which will see users able to freely browse and purchase various items of the new Spring collection of David Beckham Bodywear as and when his glorious pants (see below) appear on our most blessed of screens.
Mike Fitzsimmons, Delivery Agent CEO, said: “This is a game-changer for the advertising industry. With the upcoming launch of the t-commerce-enabled H&M Super Bowl XLVIII ad, we are collectively redefining the power and effectiveness of television advertising.
“Years ago, the world talked about the potential associated with buying Jennifer Aniston’s sweater. H&M, in an industry first, will now realize that potential by making their Super Bowl XLVIII ad actionable and directly measurable.”
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