Honda launches never-ending YouTube film in new illusion campaign

Dubbed The ‘EndlessRoad’ Honda’s new film employs a hypnotic visual illusion to demonstrate the brands “never-ending quest” to create the most advanced CR-V model yet.

Launched  by mcgarrybowen London, the pan-European ad campaign marks the agency’s third push for the Honda CR-V and the direct follow up to Honda ‘Illusions’; winner of a Gold Lion at the 2014 Cannes Lions.

Throughout the film the Honda CR-V is seen chasing a spiralling road that never seems to end, the car moves through a world within a world – all infinitely looped together to mesmeric effect.

In addition to the main film mcgarrybowen have created the world’s first ‘never-ending’ YouTube film.

Located on the HondaVideo YouTube channel the film will run continuously but with a clever twist; it’s personalised using real-time data to visually reflect the time of day and weather of your location, wherever you are in the world.

Jemma Jones, Senior Marketing Communications Manager for Honda says: “Following last year’s successful ‘Illusions’ campaign, we were confident in mcgarrybowen’s ability to launch the latest version of our flagship model, the CR-V, with groundbreaking creative that lives up to our rich advertising legacy. The ‘Endless Road’ delivers against that promise, a pioneering campaign set to turn heads this spring”.

The ‘Endless Road’ launches April 7th in the UK, a fully integrated campaign including print, outdoor and digital display all shot by Nick Meek in his first shoot for Honda.