Hot this week: 2015, gifts for geeks and winning moments

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week .rising brings you our last batch of insightful interview’s from this year’s Digital Marketing Show, a set of digital predictions for 2015 and a study that claims email is more effective than social.

 

INFOGRAPHIC: 15 digital trends for 2015

Technology will drive the way marketing changes in 2015 – more than ever before – suggests new research.

 

 

 

INSIGHT: Email marketing more effective than social, says study

Direct email marketing is the most popular trigger for online shopping, with 64% of consumers likely to stop what they are doing to click an email link from a retailer,  suggests new research.

 

 

IDEA: 5 perfect Christmas presents for the digital marketing geek

It’s hard to know what to buy the digital marketing geek for Christmas – which is why we’ve done it for you this year.

 

 

WINNER: Always #LikeAGirl is your marketing moment of 2014

Following our recent poll asking you to vote for your favourite marketing moment of 2014 – this uplifting and illuminating campaign from Always has been crowned victorious by you, the wise and knowledgeable .rising audience.

 

 

INTERVIEW: Loyalty, the evolution of email and networking @ Digital Marketing Show

Don’t miss the last batch of our insightful digital interviews exploring mobile payment loyalty, the “drastic” evolution of email and the importance of networking for the industry.