KFC targets young adults with new mobile game
Fast-food chain KFC has come over all digital in its latest campaign, launching a new mobile game aimed at young adults in Australia in a bid to enhance its brand and drive sales.
Fast-food chain KFC has come over all digital in its latest campaign, launching a new mobile game aimed at young adults in Australia in a bid to enhance its brand and drive sales.
Fast-food chain KFC has come over all digital in its latest campaign, launching a new mobile game aimed at young adults in Australia in a bid to enhance its brand and drive sales.
KFC’s ‘In the Face’ campaign looks to focus on its main target audience and most prized customer base, generally males aged 16-24, with the mobile app being a complimentary product created to help foster buzz about the food chain’s new snack menu.
Created by Ogilvy Australia and STW subsidiary DT Digital, the mobile game is a first for KFC, and highlights how even the fast-food industry has begun to embrace digital technology and the development of innovative products as a way of driving brand recognition.
KFC’s Marketing Manager, Adam Draper, commented: “The app is part of the brand’s long-term digital strategy. Digital is changing the way we market our business and satisfy consumer demand and is an important channel for interacting with customers one-on-one. Historically KFC has used above the line tactics however with over 70% of Australians using apps on a daily basis, KFC Snack! In the Face presents a great opportunity for the brand to directly engage with its customers via a digital medium.”
Supported by an online ad promoting the app, the game managed to reach the number 1 spot among free aps on the Australian iTunes app store.
http://youtu.be/hPIEGKWQky8
You must be logged in to post a comment.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceScent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...
View articleNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View article
[…] in the footsteps of fellow fast-food giant KFC, McDonald’s has enlisted the help of digital experts to promote its latest menu offers, […]