Land Rover launches interactive stroytelling campaign with William Boyd
In a slick drive to stimulate meaningful consumer engagement, Land Rover has launched a stunning interactive storytelling campaign written by William Boyd.
In a slick drive to stimulate meaningful consumer engagement, Land Rover has launched a stunning interactive storytelling campaign written by William Boyd.
In a slick drive to stimulate meaningful consumer engagement, Land Rover has launched a stunning interactive storytelling campaign written by William Boyd.
https://www.youtube.com/watch?v=usDSMhmF6sA
Land Rover, Y&R NYC and Tool of North America partnered with author William Boyd to bring to his 17,000 word story – The Vanishing Game -about a mysterious trek across the rugged British countryside to digital fruition, complete with some off-road adventure, of course.
The confidently compelling campaign exudes a sophisticated, well-made and well slick edge that surely sets the storytelling bar up a notch.
It’s well worth a look!
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