Ever fancied yourself as a star of the big screen? Well Lenovo’s new campaign is giving London’s commuters a chance to feature in a real-time ad on the Motion@Waterloo digital screen on 30 October.
Ever fancied yourself as a star of the big screen? Well Lenovo’s new campaign is giving London’s commuters a chance to feature in a real-time ad on the Motion@Waterloo digital screen on 30 October.
Commuters travelling through London’s Waterloo station are being asked to upload selfies to Lenovo’s dedicated microsite for a chance to feature in the ad.
https://www.youtube.com/watch?v=ETnuFhbD-xs
The ‘YOGA My Way’, campaign was created by Total Media in conjunction with Mobile5, The House Worldwide and Liveposter.
Mike Etherington, UK and Ireland marketing director and EMEA digital marketing director at Lenovo said: “Our engineers have worked hard to create new products with new features which are unlike anything currently on the market.
We’ve also engaged Ashton Kutcher who, as well as having input into product design, is supporting our worldwide advertising campaign. In the UK we really wanted to elevate the brand and wanted to do something big to help us engage with a larger audience.”
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