Celebrating the Commonwealth: The best creative campaigns

The much anticipated and unique sporting event that unites former colonies of the once global British Empire, on which the sun never set, is now open.

We’ve taken a look at some of the creative talent that has emerged from across the Commonwealth ahead of the Glasgow 2014 Commonwealth Games.

India

Showing a welcome slice of humour – Internet Baby – was created for telecom solutions brand MTS, capturing the spirit of the digital generation. It is now the most-watched viral from India with over 25m views on YouTube.

Another entry from India, and exciting market full of global influences and home grown flare is JWT India’s recent TVC for Nike honours the countries obsession with the game. It’s an amazing project and showcases more than 200,000 crowdsourced images of cricketers, capturing all the excitement and action that happens on the field.

Malaysia 

This campaign – Tan Hong Ming – for Petronas casts a stark tone that captures the message with impact. 

Australia 

JWT Australia was awarded a Cannes Lion (silver) in Branded Content and Entertainment, for our ‘I Touch Myself’ campaign for the Breast Cancer Council NSW. This touching creation emits a powerful message.

Canada

‘exFEARiential’  won a Lion this year tapping into and mocking the prankvertising trend that has spawned many viral hits over recent times.

New Zealand 

New Zealand – home to sheep and a limited amount of humans – has a very disproportionate success rate for its creative output. Of the 1,143 Lions awarded at Cannes this year, New Zealand won 25 of them. This ad showcases some of the nations talent.

http://www.youtube.com/watch?v=NO-JpFKOxps

South Africa 

In a drive to limit the humiliation of being homeless and seeking help, The Street Store for Haven Night Shelter, created by M&C Saatchi Abel Cape Town trimmed the stigma from the process and captured the imagination of the global community.