Londoners stunned by imaginary friend Sky stunt

Londoners were left questioning their sanity after being approached by a young man, standing alone, asking them to take a picture of him and his ‘friend’ Mike in a Sky 1 stunt to promote its award winning comedy, Moone Boy.

Londoners were left questioning their sanity after being approached by a young man, standing alone, asking them to take a picture of him and his ‘friend’ Mike in a Sky 1 stunt to promote its award winning comedy, Moone Boy.

Unsuspecting pedestrians were left baffled as the resulting photo showed there were in fact two men in shot and not one.

The clever prank was performed to celebrate the launch of the third series of Moone Boy, a story about a boy and his imaginary friend, due to air Monday 2nd March 9pm.

https://www.youtube.com/watch?v=qg4ORza_xFE

Matthew Arnold, Marketing Manager, Sky 1 says:In celebrating Moone Boy’s return to Sky 1 on March 2nd, we wanted to have a bit of fun with one of the show’s central themes – the joy of having a make-believe friend. Tourists and commuters were left baffled and stunned on the discovery that the Polaroid photo they took contained an image of two men rather than one.”

The brand new series of Moone Boy airs Monday 2nd March at 9pm on Sky 1.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource