A new campaign launched by Unilever brand Marmite which includes a 90 second TV advert has caused controversy among many who have taken offence to its spoof take on some sensitive issues.
A new campaign launched by Unilever brand Marmite which includes a 90 second TV advert has caused controversy among many who have taken offence to its spoof take on some sensitive issues.
Launched on 5th August, the TV ad adopts a tongue-in-cheek approach to animal rescue programmes, as concerned officers enter houses and find forgotten Marmite jars buried at the back of cupboards, which must be rehomed.
The ad will run until 6th October, but has reportedly already racked up over 250 complaints in under 24 hours.
Joanne O’Riada, the brand manager for Marmite, said: “Our new ‘Love it. Hate it. Just don’t forget it.’ strapline builds on our iconic ‘Love it. Hate it.’ positioning to create a campaign that remains true to Marmite’s light-hearted personality. Even better, not only is Marmite back on television screens for the first time in two years, we’re also going live just as our Facebook page has reached an impressive one million ‘likes’.”
Check out the video below, and let us know your thoughts!
http://www.youtube.com/watch?v=mHjssdNNzP0
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