Lumia loop-the-loop stunt with Danny MacAskill to celebrate Cortana
Microsoft have pulled off an ambitious stunt to celebrate the launch of Cortana - Siri's new personal assistant rival - with a loop-the-loop showcase afloat the River Thames.
Microsoft have pulled off an ambitious stunt to celebrate the launch of Cortana - Siri's new personal assistant rival - with a loop-the-loop showcase afloat the River Thames.
Microsoft have pulled off an ambitious stunt to celebrate the launch of Cortana – Siri’s new personal assistant rival – with a loop-the-loop showcase afloat the River Thames.
The #makeithappen campaign was staged on an adapted barge set floating in front the London Eye – in an attempt to replicate Cortana’s logo, which is represented by a number of blue rings.
Adam Johnson, Microsoft’s marketing director for mobile devices, said: “The bright idea of doing this on water was probably our biggest challenge.
“We wanted the epic shot with the Eye behind us – to do that you have be halfway between the north bank and south bank.”
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