Madonna to use Meerkat app to debut new music video

Live video broadcasting app Meerkat is the latest social media platform that Madonna is using to (it seems, endlessly) promote Rebel Heart.

Live video broadcasting app Meerkat is the latest social media platform that Madonna is using to (it seems, endlessly) promote Rebel Heart.

“Be here at 10am PST tomorrow for the world premiere of Madonna’s Ghosttown video!” said a message on Madonna’s official Meerkat profile, which has left many confused,  as the app works by the broadcaster pointing their smartphone’s camera at whatever they want to stream.

Meerkat launched in February, and enables users to broadcast live video from their smartphones to Twitter. Since its launch, Periscope, an app which fulfils the same function has entered the mix, and the app also suffered a knock when Twitter turned off Meerkat’s access to its social graph.

Madonna’s decision to use Meerkat comes as a bit of a surprise. She is now one of the 16 co-owners of the streaming music service Tital, which will use similar exclusive video premiers.

may come as a surprise to some fans, since she is now one of the 16 co-owners of streaming music service Tidal, which is planning to use similarly-exclusive video premiers to promote itself. Madonna also only has 1,000 followers on the Meerkat app at present, making the release to a very limited audience.

 

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