Marketing fail: Airport parking site uses man's death to promote its services

Wow. This seems like a hoax, but it isn't. An airport parking website has apologised after using a man's death to promote their services. They even offered recipients of their email a discount code!

Wow. An airport parking website has apologised after using a man’s death to promote their services.

Below is the promotional email that the site sent out, using a man’s death as its subject. There is even a discount code!

parking

 

 

….and here’s the apology:

“We would like to sincerely apologize for the last marketing email sent that has caused frustration and grief for our customers. We strive to provide our customers with the utmost service and respect; however, we fell short on this commitment.

There is no excuse for the topic of the recent email sent to our customers, and we can only extend our deepest apologies to those disrespected by it.

We have ensured that any marketing or communication sent from our company will not contain any sensitive or offensive content of that nature. We appreciate your continued business with us and apologize once again for this unfortunate event.

Sincerely,
AirportParkingReservations.com”

 

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource