Marketing Valentine's Day: Brands pushing Cupid's message
From #cupidrone to a Danish iPhone app that helps blind users “see”, what creative effort is pushing Cupid's message of love in the build up to the special day (for some)?
From #cupidrone to a Danish iPhone app that helps blind users “see”, what creative effort is pushing Cupid's message of love in the build up to the special day (for some)?
Love is in the air. Whether you’re betrothed or alone in the wilderness, try and stop your heart from fluttering at these touching, ambitious and warm campaigns from around the world.
From #cupidrone to a Danish iPhone app that helps blind users “see”, what creative effort is pushing Cupid’s message of love in the build up to the special day (for some)?
Flower Council of Holland’s “Cupidrone”
The Flower Council of Holland, the flower capital of the world, has created this smushy, cliché-riddled spot in time for Valentine’s Day. Set in the home of love, Verona, Cupidrone took to the skies in a stunt created by Dutch agency Kingsday to bring couples together. Marginally better than a bird delivering its own present from the sky.
Be My Eyes
An inspiring new app by Danish non-profit Be My Eyes is helping blind people see – through the kindness of others, coupled with smartphone technology.
The app connects the blind community with the sighted by using the video function on iPhones to provide “eyes” for its over 4,000 visually impaired users. Users can ask for assistance from the pool of 55,000 or more sighted users, checking the expiration dates on cartons of milk or helping users with projects around the house.
INSA’s “World’s Largest GIF”
“GIF-ITI” – the art of combining graffiti with GIF’s is a new creative expression being explored by INSA, a U.K.-based artist.
INSA commits to creating the world’s largest animation, visible from space, with the help of a troop of painters, four days and 57,515 square meters of concrete canvas in Rio de Janeiro.
The project was sponsored by Ballantine’s, the Scottish whiskey brand.
Samsung
Slightly less touching and more product-centric. Still, love persists in odd places.
https://www.youtube.com/watch?v=cZVQ4DfFg1c
Audi
Marrying 50 Shades of Grey with comedy, this mockery of the infamous “elevator scene” with Saturday Night Live comedian Vanessa Bayer brings a touch of product placement to this Valentine’s Day push.
If Audi used 4 intertwined front on handcuffs, that would have been more jovial from cool car brand.