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Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceThere is a version of the Arc’teryx story that is easy to tell and mostly wrong. The version where a technical outdoor brand got lucky with cele...
View articlePentland Brands Stopped Photo Shoots. AI Made It Possible. There is a gap between what brands know AI can do and what they have actually committed to....
View articlePlatform businesses do not happen by accident. They happen when a company decides, at a point of genuine choice, to stop competing on what it sells an...
View articleThe hardest thing in prestige beauty is not building a brand. It is keeping one relevant when the moment consumers are looking for you lasts about as ...
View articleAccording to AlixPartners’ Consumer Sentiment Index, a survey of 9,000 US consumers, service as a shopping priority increased 34% year over year...
View articleFragrance does not do before and after. It cannot show a transformation, fix a problem, or explain itself in the language of performance beauty. For m...
View articleMost beauty brands treat professionals as a distribution channel. They court them at trade shows, offer wholesale pricing, and hope the endorsement fo...
View articleThe fashion industry has spent decades operating on a basic information gap. A brand sells a dress to a department store buyer. The buyer places it on...
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