Following an exciting market reaction to Luis Suárez's masticated departure from the World Cup, Matteson's has joined the flood of Suárez-affixed reactive stunts to revel in the social climate.
Following an exciting market reaction to Luis Suraez’s masticated departure from the World Cup, Matteson’s has joined the flood of Suarez-affixed reactive stunts to revel in the social climate.
Mattesons took pity on the disposed Uruguayan footballer after he officially apologised for biting his Italian opponent – by offering him a job as an official meat taster.
Created by Saatchi & Saatchi, the snack brand supported their digital efforts with a full-page ad in the Daily Star accompanied with a letter from Christopher Owen, the meats category director, offering the shamed player some work.
Look what I spotted in the @MetroUK this morn from #mattessons #funnypr pic.twitter.com/6CHD2Qs5T1
— Amanda Grace PR (@AmandaMcNally) July 1, 2014
Fancy a bite #LuisSuarez? pic.twitter.com/FcKBAYJ3Zv
— Fridge Raiders (@Fridge_Raiders) June 27, 2014
Mattesons have also been as thoughtful to include betting company Paddy Power in their latest tweet following their successful World Cup social campaigns.
So @paddypower, we’ve put our money where our mouth (and meat) is. #SuarezforMattessons #BrazilNuts pic.twitter.com/dDsyrbbqPX
— Fridge Raiders (@Fridge_Raiders) July 1, 2014
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