McCrowdsourced burgers go on sale
McDonald’s UK has launched five new burgers, designed lovingly by the winners of ‘its My Burger’ crowdsourcing competition.
McDonald’s UK has launched five new burgers, designed lovingly by the winners of ‘its My Burger’ crowdsourcing competition.
McDonald’s UK has launched five new burgers, designed lovingly by the winners of ‘its My Burger’ crowdsourcing competition.
The crowd-sourced patties go on sale from today (15 October) starting with ‘The Big Uno’ created by Tammy Rose from Sittingbourne, Kent. The burger is made up of beef, cheese, bacon, red onion ,lettuce, ketchup and mayo.
Alistair Macrow, senior vice-president and chief marketing officer at McDonald’s UK, said: “This is the first time we have given our UK customers the unique opportunity to design their own beef burger, for the chance to appear on our world-famous menu.
“We have been overwhelmed by the public’s response. The five burgers that have made it onto our menus look and taste fantastic and I hope our customers will enjoy trying them out too.”
The TV advert for My Burger’s winning burgers has been developed by agency Leo Burnett and will be broadcast from Tuesday 14 October until Saturday 15 November alongside digital and radio advertising.
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Beef, cheese, bacon, red onion ,lettuce, ketchup and mayo… Not exactly groundbreaking!