McDonald's campaign aims to shift negative perceptions and build trust
Leo Burnett London has taken a trust-building angle in McDonald's latest integrated campaign aiming to shift negative perceptions around the origin of its beef burgers.
Leo Burnett London has taken a trust-building angle in McDonald's latest integrated campaign aiming to shift negative perceptions around the origin of its beef burgers.
Leo Burnett London has taken a trust-building angle in McDonald’s latest integrated campaign which aims to shift negative perceptions around the origin of its beef burgers.
The minute-long “Cow” spot, which launched in the UK last week, follows the story of a mum and daughter concerned about the purity of the brand’s ingredients.
https://www.youtube.com/watch?v=tXowe9HYZzw
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