McVitie’s launches “cutest ever Christmas ad”
Stand aside Sainsbury’s and John Lewis, McVittie’s has launched its first Christmas offering in decades, complete with a flurry of cute animated animals.
Stand aside Sainsbury’s and John Lewis, McVittie’s has launched its first Christmas offering in decades, complete with a flurry of cute animated animals.
Stand to one side Sainsbury’s and John Lewis, McVitie’s has launched its first Christmas offering in decades, complete with a flurry of cute animated animals.
To celebrate its Victoria selection box, McVitite’s teamed with Grey London to release this ‘awh-inducing’ ad:
https://www.youtube.com/watch?v=rcpMLbvITTo&feature=youtu.be
McVitie’s said it has invested more than £1 million into the ad, which will air this evening on E4, and run for three weeks.
Speaking ahead of the TV release, Sarah Heynen, the sweet biscuits marketing director at UB, said: “The last time that McVitie’s ran a Christmas ad was 32 years ago.
“What we wanted to do was really build on the role that McVitie’s plays throughout the year, and bring that feeling to Christmas.
“We wanted to create a really distinctive execution that would stand out from the crowd of all the other Christmas ads.
“We also wanted to spread the word that we believe that McVitie’s Victoria is simply the best chocolate biscuit assortment around, and especially great when you get together with family and friends at Christmas.”
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