Her personal brand maybe one created out of confused rebellion, a hell of a lot of selfies, and naked grinding on a wrecking ball, but Miley's latest performance at the American Music Awards proved that all she ever really needed was a giant, sad-looking e-kitten mouthing along the words to her songs to win over the hearts and minds of the online community.
Her personal brand maybe one created out of confused rebellion, a hell of a lot of selfies, and naked grinding on a wrecking ball, but Miley’s latest performance at the American Music Awards proved that all she ever really needed was a giant, sad-looking e-kitten mouthing along the words to her songs to win over the hearts and minds of the online community.
Donning a fairly…absent (no judgement here) kitten-decorated two piece outfit, Cyrus’ stage presence was much bolstered by the existence of the feline friend, who kindly helped the young pop star out with her latest warbling hit by just generally looking incredibly cute in the background.
To top it all off, and as a tongue-in-cheek (or out of mouth, in fact) ode to Cyrus’ obsession with sticking out her tongue, the final few seconds of the song saw the e-kitten give the crowd just what they wanted, a wink and a flash of its own tongue!
http://youtu.be/9t9_ygb0LU8
The trend in advertisers using animals to show consumers their new products (and now songs) and enhance their brands with the power of ‘cute’ thus looks set to continue, and it’s definitely one we’re not complaining about!
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