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Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceUntitled drawing (2) AI’s role in marketing has moved from helping with tasks to carrying them out. Suggestions came first, then chat, then acti...
View articleUntitled drawing (2) We’ve heard the same warning so many times now: AI is coming for the agency business. Every few weeks comes another prediction ab...
View articleUntitled drawing (2) Television has always been good at creating desire. Acting on it is another matter. You see the jacket for three seconds, your sp...
View articleUntitled drawing (2) Most media budgets die the same way. Someone in finance asks a simple question, and the person defending the spend answers a diff...
View articleUntitled drawing (2) Most marketing teams use AI for support work, like writing a first draft of a campaign brief, turning scattered platform exports ...
View articlePinterest has published its first Beauty Trend Report, tracking how searches for hair, makeup, nails, fragrance and skincare have moved from broad cat...
View articleUntitled drawing (2) Most brands treat virality like weather: unpredictable, occasionally thrilling, impossible to plan around. SharkNinja treats it l...
View articleUntitled drawing (2) Greg Owens went online to find a metal blender. Nearly an hour later, he was watching a stranger on the other side of the world p...
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