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Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceUntitled drawing (2) Three out of four brands fail when they try to take a proven concept into a new market. That is not a niche statistic. It is the ...
View articleUntitled drawing (2) Retail is pouring money into AI while sitting on data it has never truly used. That gap sets up most of the failures to come. Man...
View articleUntitled drawing (2) Coterie’s Marissa Steinmetz and AS Beauty Group’s Maureen Massry, in conversation with Shopify’s Madeline Micha...
View articleUntitled drawing (2) While most of CommerceNext debated how AI will reshape discovery, QVC Group’s Brian Beitler argued for something older. The...
View articleUntitled drawing (2) Shoppers are handing more of the buying journey to AI, and brands from Balenciaga to e.l.f. Beauty are rebuilding around earned, ...
View articleUntitled drawing (2) The operators on this Commerce Next panel run very different businesses, from a 560-store western wear chain to an AI-driven styl...
View articleUntitled drawing (2) RTB House’s Jaysen Gillespie opened the talk with new research on how shoppers behave before they buy. Most don’t con...
View articleUntitled drawing (2) AI is often sold to small brands as the great equalizer. The pitch says a 12-person team can finally operate like a 1,200-person ...
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