Trucks just ain't good enough anymore it seems, as reports circulate that the number one brand on Facebook is set to launch a new ad that promotes good deeds and Christmas merriment as part of this season's marketing push.
Trucks just ain’t good enough anymore it seems, as reports circulate that the number one brand on Facebook is set to launch a new ad that promotes good deeds and Christmas merriment as part of this season’s marketing push.
The soft drinks company’s much-loved ‘Holidays are Coming’ TV ad ran alongside the TV debut of John Lewis’ last Saturday during ITV’s ‘The X Factor’, but featured one marked, digitally-marketing friendly difference; an added #holidaysarecoming hashtag!
The new ‘Shooting Star’ campaign is to air on the 23 November to an Elvis soundtrack, and features the classic Coca-Cola Father Christmas, among others, carrying out acts of kindness during the holiday season.
On-pack and social media promotions will also be launched, with the Truck‘s own Twitter followers set to swell as the snowy season approaches.As well as this, the Coca-Cola Christmas truck will be going on tour, accompanied with a dedicated hub set up on CokeZone to inform fans of its next location.
http://youtu.be/kr7h8crYAYQ
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[…] Trucks just ain't good enough anymore it seems, as reports circulate that the number one brand on Facebook is set to launch a new ad that promotes good deeds and Christmas merriment as part of this season's marketing push. […]