Nike's new online ad for its 'Possibilities' campaign became an overnight viral success this week, amounting over 1.3 million YouTube hits in 24 hours. The ad also marks the first time Nike has used its classic "Just Do It" slogan for online promotion via social media, as it announces it as an official hashtag on Twitter.
Nike’s new online ad for its ‘Possibilities’ campaign became an overnight viral success this week, amounting over 1.3 million YouTube hits in 24 hours. The ad also marks the first time Nike has used its classic “Just Do It” slogan for online promotion via social media, as it announces it as an official hashtag on Twitter.
Typical of a popular Nike campaign, the ad features a plethora of popular athletes, such as LeBron James and football star Pique, who are used as examples of people pushing themselves harder and further on a daily basis.
Take a look at the ad below:
http://youtu.be/aPkyPdubqDs
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