Norwegian Airlines live stream NYC cab in real-time stunt

Norwegian Airlines enlisted a New York cab to show off the city to unsuspecting passers-by in an Oslo shopping mall, in a stunt designed to celebrate the airline's new long-haul destination.

Norwegian Airlines enlisted a New York cab and a local guide to flaunt the city to unsuspecting passers-by in an Oslo mall.

The interactive experience allowed users to remotely control cameras fixed to the cabs roof and speak to the driver in real-time in a bid to create awareness around the airline’s new direct long-haul destination.

Take a look at the stunt developed by M&C Saatchi in Stockholm.

 

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