Norwegian Airlines touts Millennials' money with emojis
Norwegian Airlines employed emojis to attract Milliennials onto its new Copenhagen-Las Vegas route.
Norwegian Airlines employed emojis to attract Milliennials onto its new Copenhagen-Las Vegas route.
The Scandi airline launched the new emoji-based web address in a bid to connect with the tech-savvy Millennial, as their spending power has long overtaken that of the once dominant generation X.
After registering the route with a Samoa web address, the airline began plugging the route across social.
The website is registered as an airplane emoji, a slots emoji and a flying money emoji.
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