Number of Vine tweets doubles in two months, says new research

According to new research from video technology company Unruly, video sharing app Vine now has over 13 million users and the number of Vine tweets posted each second has nearly doubled in just two months; rising from five to nine.

It was also found that branded Vines are four times more likely to be shared than video ads, demonstrating how effective it could be as a marketing tool.

Matt Cooke, CTO and co-founder at Unruly said: “This data can really help brands determine a strategy for using Vine in their marketing efforts. We have already seen brands like General Electric, adidas, AT&T, Volvo, Pepsi-Co and GAP adapt to the platform. Vine is being used in a very complementary way to Twitter, with the 6-second video becoming the ‘ad’, much like the 140-character tweet.”

Unruly has compiled a list of the top twenty most tweeted Vines here. If you think your company could knock Harry Styles off the top spot, start thinking about how you could promote your brand in under six seconds. Up for the challenge?