As part of a wider ploy to boost its current social strategy, Oasis has launched a social commerce drive using Buyapowa’s social boutique e-commerce tool. The campaign gives fans exclusive access to offers as well as the chance to earn unique rewards for referrals.
In a bid to launch social presence, the fan that introduces Oasis to the most people in their social networks will be rewarded with a new coat of their choice from the retailer’s latest winter collection.
Briony Garbett, head of customer experience and e-commerce at Oasis, said:
“We’re really excited to be launching this social campaign so we can give our most loyal fans exclusive rewards and access to our products. We want to connect with our customers and are looking forward to boosting our social strategy with Buyapowa.”
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