Old Navy launches 'emoodji' emoji campaign
Old Navy has launched ‘emoodji’, a new emoji-based campaign with its own website that registers your most used emoji, suggests a holiday destination accordingly, and sends you a free pair of flip-flops.
Old Navy has launched ‘emoodji’, a new emoji-based campaign with its own website that registers your most used emoji, suggests a holiday destination accordingly, and sends you a free pair of flip-flops.
Old Navy has launched ‘emoodji’, a new emoji-based campaign with its own website that registers your most used emoji, suggests a holiday destination accordingly, and sends you a free pair of flip-flops.
The site asks you to log in with Facebook, or enter your Twitter or Instagram handle, then calculates the emoji you use the most on that specific social platform. The website is called “emoodji” because the website guesses your mood based off which emoji you use the most, confirms Mashable.
Taylor Bux, director of digital/social media at Old Navy, explained:
“[Emoji] are a cultural touch point…They communicate so much of our mood and personality.” But, he explains, it goes further than just mood, “It’s about figuring out what it all means, things you’ve been interested in, what makes you laugh…”
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