The much adored (and always shirtless) Isiah Mustaf, aka the Old Spice Guy, has embarked on a journey to the UK to get inside 'all the nooks and all the crannies' of the fair land, in a bid to discover just what qualities make a perfect gent.
The much adored (and always shirtless) Isiah Mustaf, aka the Old Spice Guy, has embarked on a journey to the UK to get inside ‘all the nooks and all the crannies’ of the fair land, in a bid to discover just what qualities make a perfect gent.
Flattering the UK by describing it as ‘home to the manliest man of all… The Gentle-Man’, the team at Old Spice have begun the campaign in earnest, urging their fans to follow the journey on both their Instagram and Facebook pages.
Donned in the British flag, and greeting viewers using England’s native tongue – “Hello there geezers and lasses” – Mustaf has also been making his presence felt on and off the digital landscape, by donning a horse and galloping it around London – as per the activity of most gents in England, of course.
Created by US advertising company Leo Burnett, the Old Spice ads never fail to entertain, and are sure to do well on social media due to their playful quality.
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