After a 12-year long absence, the McRib is back! To celebrate the frivolity, McDonald’s has joined with Razorfish to make a mockumentary featuring fans from a bygone era, where the humble McRib was plentiful.
After a 12-year long absence, the McRib is back! To celebrate the frivolity, McDonald’s has joined with Razorfish to make a mockumentary featuring fans from a bygone era, where the humble McRib was plentiful.
The mockumentary stars men and women detailing how their love for the rib-based burger began.
https://www.youtube.com/watch?v=cnOxheRQfz8#t=104
“For a long time we have had weekly questions submitted on Facebook, Twitter and our What Makes McDonald’s website about our plans to bring back the McRib,” explained head of food and beverage marketing at McDonald’s, Steven Howells.
“Since revealing its return, the conversations online have steadily increased as the excitement builds with customers who remember the McRib as well as those who can’t wait to try it for the first time. We want to channel this excitement with a digitally driven campaign aimed at harnessing the hype through videos, imagery and our followers on our social media channels.”
Fans will be able to purchase the revered McRib at McDonald’s until 3 February 2015.
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