Oracle Purchases LiveLOOK, Enhances Ad Agency/ Client Experience
By acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently.
By acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently.
Oracle has acquired LiveLOOK, a maker of real-time visual collaboration technology. The deal will see co-browsing and screen-sharing added to the tech firm’s software arsenal.
LiveLOOK’s product gives sales representatives the ability to browse alongside their customers, so that they can more efficiently help consumers fix problems and make the right purchase decisions.
For ad agencies, the co-browsing and screen-sharing technology will allow them to assess live campaigns together with their clients and exchange information in real time, with both parties accessing the same screen simultaneously.
Financial terms of the deal were not disclosed. But one thing is for sure – this acquisition will give Oracle a competitive advantage over competitors such as Salesforce.com and SAP. LiveLOOK’s technology will empower Oracle users to meet consumer demands across Web and mobile channels, and consumer satisfaction will lead to higher revenue, according to David Vap, group vice president of Oracle product development.
LiveLOOK’s product has been embedded in the Oracle Service Cloud offering; it is already being used by more than 100 Oracle clients.
The software giant has acquired approximately 100 companies in the past decade. In addition to the recent LiveLOOK deal, today Oracle added software for hotels and restaurants by purchasing Micros Systems for $5.3 billion in cash.
Image via Shutterstock.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceIn the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...
View articleSwiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...
View articleWith a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...
View articleGreyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer iss...
View articleKPItarget's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promot...
View articleBuilding on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...
View articleA successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a ...
View articleApple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating. Read More...
View article
Leave a Reply
You must be logged in to post a comment.