Each day, paid and organic search drive billions of offline conversions—both phone calls and in-store visits. And those conversions have the highest u...
View resourceVoting for the ClickZ Marketing Technolgoy Awards is now open! Anyone can vote, open until Feb 15. The Awards will take place in Tribeca, NY on March ...
View articleThe future of video virtualization is fascinating -- and very bright. Here's what we're already able to do, which companies are involved, and what to ...
View articleAn early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....
View articleNordstrom and Walmart are growing their ecommerce businesses faster than Amazon. Here are four ideas for how retailers can personalize experience in 2...
View articleThough Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...
View articleRoundup of top news in martech from the week of Jan 28–Feb 4, 2019. Read More...
View articleNearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change...
View articleZuckerberg shared Facebook's Q4 earnings, as well as their product roadmap and plans for 2019. Here's an overview of all the key points to know. Read ...
View articleTechnology has shortened our attention spans to a mere 8 seconds. Here are six examples of digital storytelling that cut through the noise to reach cu...
View articleContent delivery network and cloud service provider Akamai will acquire Janrain, a leading CIAM platform. Q&A with Akamai VP and CTO John Summers ...
View articleSEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...
View article77% of people in the US have a social media account. But few brands succeed at engaging followers. Here's how you can increase social media engagement...
View articlePlease confirm your email address below and press ‘confirm’ and we will inform Penthera that you no longer consent to us sharing your data...
View articleBefore presenting a big idea, Amazon employees write a six page memo detailing the project, scope and approach. What can marketers learn from that str...
View articleWe review the top news in martech from the week of January 21–28, 2019. Read More...
View articleFake social media data has no place in your business. Facebook reports it disabled 583 million fake accounts in Q1 of 2018. That’s a lot of fake...
View resourceAccording to YouTube's video search algorithm, here are the onsite and offsite factors to optimize for when trying to improve your YouTube video rank....
View articlePlease confirm your email address below and press ‘confirm’ and we will inform SWRVE that you no longer consent to us sharing your data, s...
View articleFinancial services companies have a stodgy reputation, but Mastercard has long been at the forefront of using technology to bridge on- and offline sho...
View articleWalmart is experiencing its highest sales figures in nine years. Artificial intelligence is a huge part of the company's plan to keep them there. Read...
View articleThink for a second: How many unopened emails do you have right now vs unread texts? Here's why brands are using mobile messaging with consumers instea...
View articleIt's 2019, and you're probably wondering if it's about time you use chatbots in your marketing strategy. Here's a ton of examples and tips for how to ...
View articleWondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...
View articleCloud computing and AI are instrumental in helping marketers utilize their data, according to Google Cloud executive Pravin Pillai. Read More...
View articleIBM, Softbank Robotics, and Microsoft have all researched into socially assistive robots that can care for the elderly and understand social cues. Wha...
View articlePer usual, last week's Consumer Electronics Show was jam packed with futuristic gadgets. But here are the three main CES 2019 takeaways for marketers....
View articleWe asked ten marketing leaders, "What are your top predictions for marketing in 2019?" Here are the ten upcoming trends they think you should keep an ...
View article