Black Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood ou...
View articleCyber Monday 2018 hit $7.9 billion in sales yesterday, a 19.3% YoY increase from 2017. It was the biggest online shopping day in U.S. history. Read Mo...
View articleWe review the top news in martech from the week of November 19–November 26, 2018. Read More...
View article74% of consumers (including me) are willing to give up data for a more personalized ad experience. Why am I being chased around the internet with T-re...
View articleIn the world of social media, not all engagement is created equal. Consider who you reach, who your target audience is, and who your competition engag...
View articlePlease confirm your email address below and press ‘confirm’ and we will inform Meltwater that you no longer consent to us sharing your dat...
View articleAI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing met...
View articleMany businesses, especially SMBs, mistakenly believe that AI is only for enterprise. Here are AI use cases for businesses of all sizes. Read More...
View articleArtificial Intelligence (AI) is a term that one can hardly seem to escape nowadays. With almost 85% of company executives believing that AI will allow...
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View articleNext generation mobile content discovery will bring back the “front door," thanks to prolific mobile use & the stale "last in, first out" model fo...
View articleWhen it comes to native advertising for financial services, quality counts. Perhaps more than any other industry, financial services customers want to...
View articleStreaming services continue to gain traction over traditional cable TV. Tips from Bing for how advertisers can cater to audiences on connected devices...
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View articleIn 2017, the average cart abandonment rate was 78.65%. Here are 4 ways to retarget cart abandoners with targeted ads on Facebook and Instagram. Read M...
View articleAI can help marketers make experiences so relevant, timely, and consistent, that it's estimated every new piece of software will include it by 2020. R...
View articleWe review the top news in martech from the week of November 5–November 12, 2018. Read More...
View articleFor a more personalized email marketing solution, you may need to consider separating your front-end platform from your back-end delivery vendor. Read...
View articleConnected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....
View articleWe sat down with Yext CMO Jeff Rohrs following the announcement of Yext Brain to discuss the vision behind the product, and its paradigm shift for mar...
View articleIn moments of need, consumers pick up the phone to get the information they're looking for. Why are phone calls one area where businesses barely track...
View articleMore customers are using voice search, and many brands aren't ready for them. Voice engine optimization can help you meet customers where they're sear...
View articleTip #1: optimize your product display pages (PDPs) across non-Amazon retailers. 38% of consumers said they'd leave a site from lack of product content...
View articleUninstall rates are a big pain point for mobile app marketers. To acquire and engage app users, make sure you look at the right type of user feedback....
View articleWe review the top news in martech from the week of October 29–November 5, 2018. Read More...
View articlePlease confirm your email address below and press ‘confirm’ and we will inform Ongage that you no longer consent to us sharing your data, ...
View articleConsumers are looking for quick, accurate, relevant information. Using AI can bring personalization to marketing at a scale that humans alone can't re...
View articleCompanies are increasingly using chatbots to answer customer questions and improve CX. Pairing AI with human agents gives customers better, faster ans...
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