AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Read More...
View articleThe product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Read More...
View articleNew research conducted by RadiumOne has revealed that European countries such as the UK and France are ahead of the US in sharing more information via...
View articleNative Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it...
View articleMeasuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable ...
View articleAt the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November...
View articleAdvertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test for now, it assured ...
View articleApple has pipped luxury car manufacturer Aston Martin to the post and won the top spot in this year’s CoolBrands list. Read More...
View articleWith a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Read More...
View articleIt’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t wor...
View articleConvergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more da...
View articleBefore you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Read More...
View articleTop tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Read More...
View articleSix lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Read More...
View articleWhy do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keyn...
View articleThe $140-per-night establishment is offering a free overnight stay to users of the image-sharing site who have over 10,000 followers. Read More...
View articleWhen you have a data tree showing behavior from send through conversion it makes the analysis much easier. Read More...
View articleIt's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do we...
View articleFor short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a ...
View articleIsn't it time that we came together as an industry to create a positive sense of awareness for our industry? Read More...
View articlePutting engagement to work for your brand on mobile video. Read More...
View articleProducing quality content is expensive but here are five steps to get you started. Read More...
View articleIf you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and ema...
View articleFacebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad unit, how it changes...
View articleA good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from devia...
View articleHow to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make...
View articleWill the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Read More...
View articleOne of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Read More...
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