There is more confidence and budget, with programmatic and mobile seen as the two main areas for growth in the UK’s native advertising market, accordi...
View articleIn this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she work...
View articleMedia and technology are continuing to merge providing business opportunities that will engage customers in new ways. Read More...
View articleGreggs has released a refreshed app that enables users to redeem rewards, make payments and receive offers with a simple phone tap at the point of sal...
View articleBuilding out call center processes and marketing automation techniques can provide exponential benefits for your company. Read More...
View articleWord Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Read More...
View articleSocial teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Read More...
View articleWhile a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. R...
View articleSince the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all p...
View articleThe display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and t...
View articleIn the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Read More...
View articleWith Facebook giving users more control of what they see in their News Feed, they're likely to remember their closest friends, but they may not necess...
View articleThe industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on "What should I do?" rather than "What ...
View articleIn its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big facto...
View articleIt's increasingly difficult for advertisers to grab people's attention. But as the taxi strike in Cannes demonstrated, there's a difference between ge...
View articlePeople have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...
View articleBuyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumer...
View articleWhile marketers have spent the last decade trying to understand and work in harmony with Millennials, they must now make room for the younger and even...
View articleIn this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable ma...
View articleAugmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost...
View articleGone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apa...
View articleThe Tech Partnership is funding a limited number of places on the Academy of Digital Business Leaders’ (ADBL) Digital Training Programmes, allowing em...
View articleWeibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Read More...
View articleDoritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...
View articleOver 160 trillion instant messages will be sent by 2019, according to research from Juniper. Read More...
View articleNew research reveals that 20% of all UK online shopping purchases now happen during people’s daily commute. Read More...
View articleFocusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did...
View articleAs programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher....
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