Top story honors on the I-Advertising and Online Ads discussion lists last week went to Richard Hoy, Online Ads' moderator for the past three years, w...
View articleA new study by the Association of National Advertiserssaid that the percentage of companies surveyed that advertise online slippedfrom 68 percent in 1...
View articleNorwalk, CT-based agency Modem Media.Poppe TysonInc. posted a net loss of $473,000 for the quarter ended March 31, itsfirst quarter as a public compan...
View articleA new industry study says the top 100 e-commerce sites spent an average $8.6million each last year to build their online brands and drive traffic toth...
View articleSan Mateo, CA-based Women.com Networks selected Citron Haligman BedecarreEURO RSCG (CHB) of San Francisco as its new offline advertising agencyof reco...
View articleA number of issues were visited and re-visited on industry discussion lists last week. Read More...
View articleDeborah gives you an in-depth look at using advertising networks to reach a great number of people within your target audience. The networks can give ...
View articleInternet advertising revenue continues its climb up the ladder of traditional media outlets with $1.92 billion in revenue, surpassing the estimated $1...
View articleThe Internet Advertising Bureau said itsfigures show that ad revenues more than doubled in 1998, reaching anestimated $1.92 billion. Read More...
View articleSan Mateo, CA-based NetGravity said Internet publishers andnetworks in Latin America including Cade and Zaz in Brazil, InfoAcces inMexico and Prima in...
View articleSan Francisco-based Rent Net signed a three-year advertisingagreement with truck rental company Ryder TRS (a division of Budget GroupInc.), extending ...
View articleWhen online marketers ask Tom about low-cost ways to boost their presence online, he recommends logfile analysis and link-checking as a regular weekly...
View articleIf a viewer checking local weather on MyYahoo! opens a full screen fat media window, downloads a coupon, makes an immediate purchase and also remember...
View articlePreparing for its version 2.0 launch this July, home electronics retailingsite etown.com launched a series of advertisingtests and research studies to...
View articleNot long ago, the biggest technical decision an Internet business had to make was choosing the right HTML editor. As web sites became more sophisticat...
View articleIn a brave new web world, the marketing organization faces the challenge of re-examining marketing objectives, priorities, strategies and tactics. Mar...
View articleEven in cyberspace, location is everything. According to survey resultsreleased by USATODAY.com, six out of 10 readersresponded favorably to the actua...
View articleTargeted e-mail marketing firm Digital Impact Inc. said it hassigned 10 new clients, including eToys and Peet's Coffee + Tea. Read More...
View articleCreating buyer preference -- gaining mind share of the purchasing netizen through effective branding -- is essential for web business success. But the...
View articleSometimes it's very difficult to explain Internet marketing as it relates to a client's objectives, especially if a client is new to the business. Pla...
View articleSo how much of your money do you invest in the written word on your web site? You know, those things that transform your site from being a patchwork o...
View articleNo, not that Java. For a recent survey of e-commerce habits, Computer Economics interviewed 74 people during the morning commute at a California coffe...
View articleAccording to the eAdvertising Report by eMarketer, American companies spent $1.5 billion on Internet advertising in 1998. This figure will increase by...
View articleWhy will visitors come to your site? The answer lies in something called "value-added marketing." And on the web, value-added usually means adding, we...
View articleWith Steve Forbes announcing his candidacy for president online, it seems like a good time to look at how candidates are utilizing the Internet to hel...
View articleAre CEOs satisfied with their web sites? Usually, they're not. But some top guns are downright thrilled...and here's why. Read More...
View articleNot all of us sell objects that are packaged in bubble wrap or a Holstein cow-designed box. Services are a hard sell because they're intangible. Greg ...
View articleSean thinks dealing with the search engines is the last great arcane annoyance of web marketing. Why do we have to be at the mercy of a hunk of silico...
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