Instagram is not just about attractive visual content anymore, as it turns into a powerful marketing tool for every business. How did it turn the pass...
View articleConsumer trust in brands is at an all time low. Research from Young & Rubicam and Edelman has identified a major decline in trust over the last 20...
View articleDespite rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mentio...
View articleDespite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular online...
View articleThis month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers lookin...
View articleWhen it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them. Return Path’...
View articleOnline consumers with intent to purchase only find what they’re looking for in 50% of ecommerce searches. That needs to change. eBay has one. As do Se...
View articleNational Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? There are not ...
View articleAn effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no on...
View articleAs companies seek for new ways to improve their customer experience, emotional connection can maximise the chances of a loyal customer base. It’s not ...
View articleHere we present a brand new guide, full of updated information and tips to give your online business a boost without the need of a credit card. Please...
View articleFacebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Searc...
View articleFacebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited about the “Did You ...
View articleWho said B2B sales have to be boring? Time to reconsider, aiming at a human connection, rather than old-fashioned sales pitches. Simona Pop, head of p...
View articleHere’s how to use IFTTT to speed up your social media marketing efforts. IFTTT, which is an acronym for ‘if this then that’, is a very useful tool fu...
View articleDo your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, social media is a powerful...
View articleSocial proof can be very effective for general marketing and on-site conversions, but it can also impact your SEO efforts. Social proof is about build...
View articleThis week, Jeremy Corbyn took to Facebook Live to announce the launch of The Digital Democracy Manifesto – a key policy announcement in his bid to be...
View articleI’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail ...
View articleIt’s that time of the year when brands focus on their back-to-school campaigns and here are tips and examples to inspire you. 1. Plan ahead Most back-...
View articleShift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own VP...
View articleHere are some examples of campaigns of local and small businesses that are rocking social media. Read More...
View articleYouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, lin...
View articleAmerican Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleWith so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a comm...
View articleThe website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, those visitors...
View articleAs Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with it to...
View articleSocial media management can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your social efforts. Whether...
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