Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have...
View articleUntil recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search f...
View articleThere's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller comp...
View articleIf it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resour...
View articleWith so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intenti...
View articleTo help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 ...
View articleIf you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure t...
View articleTo mark its 40th birthday, Pizza Hut has united its data sets to provide a more personalised online content experience for customers. Working alongsid...
View articleReal-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Read More...
View articleFor small businesses, agencies, and corporations, "public data," like event dates, can help you make smarter decisions. Read More...
View articleRemember to make it real, that context is king, it's all in the details, find the nugget, and good data does not have an asterisk. Read More...
View articleModern marketers who are able to determine the key elements of data that make a difference in response, ROI, and business performance are the ones who...
View articleFacebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social...
View articleBoston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out ...
View articleLuckily for marketers, the process of creating bespoke, perfectly tailored marketing messages can be achieved with the right data tailor on your team....
View articleBe careful that you start with the proper type and the highest quality of data before you begin slicing, dicing, polishing, and mounting. Otherwise, n...
View articleWhy do people become fans of a brand on Facebook? A new study reveals that a majority are customers of a brand. Other motivators include discounts and...
View articleWhen you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinati...
View articleData-driven AR-based apps will share and enhance what you see, and data-driven AI-based apps will help define what you do, when, how, and why you do i...
View articleThere is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with. Read More...
View articleHow we can measure physical interaction to better understand customer attention. Read More...
View articleMarketers can use data to design shared experiences that guide people through the sales or brand journey. Read More...
View articleThe top five things marketers can do to create a sophisticated customer initiative within their organizations that will have customers raving and the ...
View articleA new study carried out by Microsoft and IPG has revealed that, in exchange for better ads, 45 per cent of consumers would be willing to share all of ...
View articleThe first phase of its analytics hub is scheduled to complete by July. Read More...
View articleIt's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world sett...
View articleYou need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have importa...
View articleGoogle has announced that it will be introducing a Dashboard to its Google+ page, brought in to help consumers easily connect with their customers at ...
View article