It's time to understand how the various data are going to help support your various marketing objectives. Read More...
View articleWhen it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit? Read More...
View articleHavas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengt...
View articleThe goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital b...
View articleCustomers play an increasing role in the design and innovation stages of products and services, driven by a combination of social technology and the a...
View articleFirm gives a rare glimpse into data centre selection processes Read More...
View articleAs advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we ...
View articleVisualize the data, segment the data, and choose the right metrics to uncover amazing insights for your clients. Read More...
View articleAT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad ...
View articleThe expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub ...
View articleTake a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey. Read More...
View articleA deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Read More...
View articleIt's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content. Read More...
View articleLet's start by exploring what big data is used for in marketing. Read More...
View articleThe challenge with social is that it's not just an add-on: it's a culture change. Read More...
View articleA conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful ca...
View articleWe need to get consumers to tell us their stories. And we have to do something interesting with that data. Read More...
View articleWith the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time m...
View articleIf you listen properly, your data will tell you vital information about your customers and clients. Read More...
View articleTelecoms research site Budde.com revealed that 49 percent of the globe's mobile subscribers are located in Asia. Read More...
View articleConsider these digital tools that can help build a clearer picture of your customers' behaviors and actions. Read More...
View articleFacebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix...
View articleMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile bec...
View articleCompanies that can have one-to-one conversations at scale and grow customer relationships will win. Read More...
View articleGoogle has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information th...
View articleA few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics. Read More...
View articleCreate a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts. Read More...
View articleWhat makes an ad engaging or compelling? What combinations of messages drive the best performance and quality? Read More...
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