The deal will have the sports network's Web site promoting a number of key Microsoft initiatives, such as Passport and Windows Media, and combined ad ...
View articleStreaming media, one of those Internet applications with plenty of potential, has shown signs of maturing. More than half of the Internet users in the...
View articleWhen folks read newspapers, their eyes first go to pictures. Online, their eyes go for text first, particularly captions and summaries, and graphics o...
View articleAffiliate programs as we once knew them are dying. So why read this article? Because like dying dot-coms, the dying affiliate programs are being repla...
View articleThe more consistently you can communicate your image, the better. If you get your image out there -- on your Web site, on business cards, in magazine ...
View articleAgreements with JetBlue and Mandalay Resort Group continue the travel site's efforts to boost its promotions for partners. Read More...
View articleLinks are an essential infrastructure allowing Web content to be navigable. Without links, you might as well pile all the billions of documents on the...
View articleThe worldwide market for Internet security experienced significant growth in the year 2000, thanks to some high-profile virus and hacking incidents. T...
View articleAs more and more people change jobs or join the pink-slip ranks, one of the most important tasks for marketers becomes to market themselves. Ironicall...
View articleThe Asia-Pacific region (excluding Japan) will have 37.8 million broadband Internet subscribers by2005 predicts Gartner's Dataquest Inc. Read More...
View articleTo successfully get your prospect to take action, you must be able to see the world from your customers' buying point of view. Ideally, while you main...
View articleAn ambitious push will incorporate custom sites, rich media ads, and enhanced CDs. Read More...
View articleBig Blue wants to pull an "Intel Inside," and has Nintendo's GameCube lined up as the first in its new logo program. Read More...
View article"Survivor"-style reality shows can provide valuable lessons for marketers. Like the contestants, we're engaged in a struggle. There are only so many o...
View articleFar from the days when you had to visit an arcade, the videogame market now encompasses PCs, consoles and the Internet, and will be worth an estimated...
View articleThe number of residential Internet users with high-speed connections keep rising, signaling not only a change in how consumers access the Internet, bu...
View articleThe firms will push each other's products, in a bid to create a one-stop-shop for e-mail campaign planning, management and tracking. Read More...
View articleClick-and-mortar retailers underestimate the success of their Web marketing, says a recent Jupiter Media Metrix report. Read More...
View articleYour customers or prospects have to see a benefit, not just value, in what you are offering; focus on benefits, and then try to ensure that you make t...
View articleThe lack of profits was a big part of the Internet bubble, but now Jupiter Media Metrix says offline retailers relying on top-line metrics such as onl...
View articleThe market for CRM applications soared 84 percent in 2000 to $6.2 billion, according to International DataCorp. and it's not done yet. By 2005, CRM ap...
View articleConnecting with women consumers is an enormous opportunity. And you likely have the marketing resources you need to do so. What may be missing, howeve...
View articleUnicast delivers for StartupJournal.com; Mediadome, FanPC team up; Winstar Interactive Media signs new clients. Read More...
View articleTraditional advertisers in Europe are still reluctant to spend money online, even though European audiences are increasing the amount of time they spe...
View articleEmily and Greg tell you why the people in your organization contributing to your Web site may be like marmots, those squirrel-like creatures in Sequoi...
View articleWhen banner ads, keywords, and an online newsletter don’t bring you enough ROI, what do you do? You reconsider. Maybe you redesign your newsletter and...
View articleOn the surface, broadband use is undergoing healthy growth. But the broadband industry is in turmoil. And the average household isn't about to fork ou...
View articlePromoting online contests has become an effective way to build email list volumes, particularly at the B2C level for low-commitment consumer goods. Bu...
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