FTC Considers Update to Online Ad Disclosures
Marketing

FTC Considers Update to Online Ad Disclosures

15y Jack Marshall

FTC Considers Update to Online Ad Disclosures

Federal regulators are concerned that 11 year old guidelines are outdated. Read More...

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5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)
Asia

5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)

15y Rudi Leung

5 Reasons Why Marketers Should Be A Weibo-er (Micr...

Brand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider. Read More...

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Univision Pilots Spanish-Language Groupon Clone
Social

Univision Pilots Spanish-Language Groupon Clone

15y Christopher Heine

Univision Pilots Spanish-Language Groupon Clone

Ufertas.com debuted Monday in Houston. Read More...

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Convergence - The Present Tsunami Hitting Advertising
Marketing

Convergence - The Present Tsunami Hitting Advertising

15y Augustine Fou

Convergence - The Present Tsunami Hitting Advertis...

Every single medium that was part of the mainstay of big advertisers is undergoing massive change. What are the implications for marketers? Read More...

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Customer Service Needs Brand Training Too
Social

Customer Service Needs Brand Training Too

15y Dave Evans

Customer Service Needs Brand Training Too

Symantec's customer care team provides solid support, but misses an opportunity to fulfill a brand promise. Read More...

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Ad Grads 2011: Digital Shops Look Good to Them
Marketing

Ad Grads 2011: Digital Shops Look Good to Them

15y Christopher Heine

Ad Grads 2011: Digital Shops Look Good to Them

VCU, BYU, and NYU reps talk about education and new frontiers. Read More...

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What Does Good Look Like?
Analytics

What Does Good Look Like?

15y Neil Mason

What Does Good Look Like?

Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Read More...

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Building a Likable Partnership
Search

Building a Likable Partnership

15y Chris Copeland

Building a Likable Partnership

Facebook launches Facebook Studio to bridge the gap between media and publisher. Read More...

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Search + Retargeting = Brand Embrace
Media

Search + Retargeting = Brand Embrace

15y Harry Gold

Search + Retargeting = Brand Embrace

How to get value from consumers who don't convert from paid search. Read More...

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Newest Stats on Mobile Search
Search

Newest Stats on Mobile Search

15y Julie Batten

Newest Stats on Mobile Search

Four insightful findings on the types of information consumers are searching for on mobile. Read More...

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Personal Digital Content: What It Means for Marketers
Marketing

Personal Digital Content: What It Means for Marketers

15y Sean Carton

Personal Digital Content: What It Means for Market...

Consumers are changing the way they access digital content. Marketers must change, too. Read More...

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Facebook Tells Pharma Brands They Must Allow Comments
Healthcare & Pharma

Facebook Tells Pharma Brands They Must Allow Comments

15y Kate Kaye

Facebook Tells Pharma Brands They Must Allow Comme...

Pharma marketers that disable comments on their Facebook pages are in for a change. Read More...

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Why Facebook Places Will Kill Other Check-in Apps
Media

Why Facebook Places Will Kill Other Check-in Apps

15y Melinda Krueger

Why Facebook Places Will Kill Other Check-in Apps

If you are going to test check-ins, test it with the market leader. Read More...

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Italian Restaurant Chain Targets Graduates on Twitter, Facebook
Social

Italian Restaurant Chain Targets Graduates on Twitter, Facebook

15y Christopher Heine

Italian Restaurant Chain Targets Graduates on Twit...

Buca di Beppo runs first-ever promotion on micro-blogging site. Read More...

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Capitalizing on Knowsharing Behavior
Marketing

Capitalizing on Knowsharing Behavior

15y Gary Stein

Capitalizing on Knowsharing Behavior

The time gap between knowing and sharing has shrunk considerably, which means the volume of opportunities to knowshare has skyrocketed. Make sure you'...

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A Million Followers and Nothing Said
Asia

A Million Followers and Nothing Said

15y Ashok Lalla

A Million Followers and Nothing Said

How to prevent a click to follow from turning hollow for a celebrity brand. Read More...

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Facebook, Nielsen Developing New Online Consumer Panel
Data insights

Facebook, Nielsen Developing New Online Consumer Panel

15y Christopher Heine

Facebook, Nielsen Developing New Online Consumer P...

Facebook disclosed panel to agencies. Read More...

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What Could the $9 Billion TV Upfront Buy in Digital Terms?
Media

What Could the $9 Billion TV Upfront Buy in Digital Terms?

15y Jack Marshall

What Could the $9 Billion TV Upfront Buy in Digita...

Web comparables for this week's television glitz-krieg. Read More...

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Building Commerce Around Your Facebook Community
Social

Building Commerce Around Your Facebook Community

15y Michael Della Penna

Building Commerce Around Your Facebook Community

Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Read More...

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The Basic Elements Found in Every Successful Agile Implementation
Marketing

The Basic Elements Found in Every Successful Agile Implementation

15y Ghennipher Weeks

The Basic Elements Found in Every Successful Agile...

Being agile is about satisfying today's marketing requirements, and when tomorrow comes, being ready to adapt. Read More...

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Lawyers and Marketers React as Facebook Lifts Ad Restrictions
Social

Lawyers and Marketers React as Facebook Lifts Ad Restrictions

15y Christopher Heine

Lawyers and Marketers React as Facebook Lifts Ad R...

Alcohol, firearms, gambling, and gasoline sellers may benefit. Read More...

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The Case for Creative Integration - Ignore at Your Own Peril
Marketing

The Case for Creative Integration - Ignore at Your Own Peril

15y Robin Neifield

The Case for Creative Integration - Ignore at Your...

Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Read More...

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Analytics: Getting Back to Basics
Analytics

Analytics: Getting Back to Basics

15y Joni Ngai

Analytics: Getting Back to Basics

Analytics is not IT and it is not reporting - debunking common analytics misconceptions and more. Read More...

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Obama's 2012 Latino Playbook - Now Ready for Review
Marketing

Obama's 2012 Latino Playbook - Now Ready for Review

15y Giovanni Rodriguez

Obama's 2012 Latino Playbook - Now Ready for Revie...

The president's strategy to win back Latinos becomes more visible. But has anyone really noticed? Read More...

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Mobile: It's Here, So What Do I Do About It?
Media

Mobile: It's Here, So What Do I Do About It?

15y Jessica Richards

Mobile: It's Here, So What Do I Do About It?

It's time to embrace mobile for what it means to your business and consumers today and prepare for the future. Read More...

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Content Is Not King
Asia

Content Is Not King

15y Matt Harty

Content Is Not King

With the rise of the trading desk, online display companies view the audience as king. Here's why. Read More...

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6 Steps for Building a Mobile Strategy
Search

6 Steps for Building a Mobile Strategy

15y Ron Jones

6 Steps for Building a Mobile Strategy

Understanding the different phases in the customer cycle will put your mobile strategy into better perspective. Read More...

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Geo-Deals Battle Royale: Groupon vs. Facebook vs... Scvngr?
Social

Geo-Deals Battle Royale: Groupon vs. Facebook vs... Scvngr?

15y Christopher Heine

Geo-Deals Battle Royale: Groupon vs. Facebook vs.....

Web and mobile players clash in the discounts space. Read More...

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