Execs & Accounts for February 22, 2005
Media

Execs & Accounts for February 22, 2005

21y Zachary Rodgers

Execs & Accounts for February 22, 2005

Avenue A / Razorfish launches site for Bosch Power Tools; Crosbie takes post with Critical Mention. Read More...

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Indelible Branding
Marketing

Indelible Branding

21y Martin Lindstrom

Indelible Branding

Would your brand's most loyal fans tattoo your logo on their arms? Read More...

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Consumers Less Satisfied With eBay and Amazon
Audience

Consumers Less Satisfied With eBay and Amazon

21y Rob McGann

Consumers Less Satisfied With eBay and Amazon

The stalwart e-commerce brands fall in customers' eyes as they explore different business models. Read More...

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When Push Turns to Shove: E-Mail Relevancy and Frequency
Analytics

When Push Turns to Shove: E-Mail Relevancy and Frequency

22y Jack Aaronson

When Push Turns to Shove: E-Mail Relevancy and Fre...

Customers are getting tired of all the e-mail, even if they asked for it. Two case studies one-mail relevancy and frequency. Read More...

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Are You Ready for the Cyborg Consumer?
Marketing

Are You Ready for the Cyborg Consumer?

22y Sean Carton

Are You Ready for the Cyborg Consumer?

Technology is changing consumer behavior. Be ready to respond to those changes. Read More...

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The IAB Names Four New Board Members
Media

The IAB Names Four New Board Members

22y Rob McGann

The IAB Names Four New Board Members

Executives from Ask Jeeves, eBay, Advertising.com, and Cars.com take seats for a three-year term. Read More...

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Dealing With Google’s New Affiliate-Linking Policy
Paid Search

Dealing With Google’s New Affiliate-Linking Policy

22y Kevin Lee

Dealing With Google’s New Affiliate-Linking Policy

How does Google’s new affiliate link policy affect you? Read More...

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TM Advertising Lands SuperPages Account
Media

TM Advertising Lands SuperPages Account

22y Kevin Newcomb

TM Advertising Lands SuperPages Account

SuperPages campaign to reach for users, advertisers. Read More...

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Improve E-Mail Results With Product Ratings
Email

Improve E-Mail Results With Product Ratings

22y Paul Soltoff

Improve E-Mail Results With Product Ratings

How to effectively use consumer endorsements in e-mail campaigns. Read More...

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Affiliates Mixed on Google Policy Changes
Media

Affiliates Mixed on Google Policy Changes

22y Kevin Newcomb

Affiliates Mixed on Google Policy Changes

Confusion abounds regarding the impact Google's AdWords changes will have on affiliate marketers. Read More...

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Euro Online Advertising Up and Rising
Ad Industry Metrics

Euro Online Advertising Up and Rising

22y Rob McGann

Euro Online Advertising Up and Rising

After a healthy 2004, this year is expected to be even more robust. Read More...

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Google's New Ad Policy to Affect Affiliate Marketers
Media

Google's New Ad Policy to Affect Affiliate Marketers

22y Kevin Newcomb

Google's New Ad Policy to Affect Affiliate Markete...

The company places new limitations on its AdWords program and will no longer require affiliates to use the 'AFF' designation in their ads. Read More...

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Five Agency Resolutions for 2005
Marketing

Five Agency Resolutions for 2005

22y Mark Kingdon

Five Agency Resolutions for 2005

Five New Year's resolutions from the CEO of a leading interactive agency. Read More...

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Favorite Topics of 2004
Marketing

Favorite Topics of 2004

22y Gary Stein

Favorite Topics of 2004

Not the best, nor the worst, but the most interesting interactive marketing issues of this past year. Read More...

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Holiday Visits to Retail Sites Up 24 Percent Over 2003
Media

Holiday Visits to Retail Sites Up 24 Percent Over 2003

22y Rob McGann

Holiday Visits to Retail Sites Up 24 Percent Over ...

Search engines vary in their ability to refer traffic to retail categories. Read More...

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E-Mail Holiday Shopping Reminder Service
Email

E-Mail Holiday Shopping Reminder Service

22y Paul Soltoff

E-Mail Holiday Shopping Reminder Service

Implement this simple idea now to generate lots of business later. Read More...

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Maven Adds Agency Partners
Media

Maven Adds Agency Partners

22y Kevin Newcomb

Maven Adds Agency Partners

Thirteen agencies have signed on to keep up with Maven's latest developments. Read More...

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DoubleClick Exits Site Analytics Biz, Strikes Partnership
Media

DoubleClick Exits Site Analytics Biz, Strikes Partnership

22y Pamela Parker

DoubleClick Exits Site Analytics Biz, Strikes Part...

The company will work to get its clients to adopt Omniture SiteCatalyst. Read More...

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The Return of Community
Marketing

The Return of Community

22y Jeremy Lockhorn

The Return of Community

Community is a powerful way to build content, a sense of belonging, emotional connections, and trust. Marketers who get that are pulling ahead of the ...

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Beyond Bid Management: Breaking Through the Search Volume Wall
Paid Search

Beyond Bid Management: Breaking Through the Search Volume Wall

22y Kevin Lee

Beyond Bid Management: Breaking Through the Search...

Want to get more sales or lead volume from search and still meet profit objectives? These strategies can break though the wall, delivering more volume...

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Execs & Accounts for December 3, 2004
Media

Execs & Accounts for December 3, 2004

22y Zachary Rodgers

Execs & Accounts for December 3, 2004

Belo Interactive head departs; InksPress.com buys a business blogger on eBay; Machrotech hires a director of interactive marketing. Read More...

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Online Holiday Purchases to Grow Despite Growing Security Concerns
Audience

Online Holiday Purchases to Grow Despite Growing Security Concerns

22y Rob McGann

Online Holiday Purchases to Grow Despite Growing S...

Indications are that the online consumer market is beginning to mature. Read More...

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Upping the Ante in Localized Targeting
Media

Upping the Ante in Localized Targeting

22y James Hering

Upping the Ante in Localized Targeting

SuperPages.com's new functionality will once again change the landscape for localized targeting. How will you adapt? Read More...

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SuperpagesAdds Shopping and Web Search
Media

SuperpagesAdds Shopping and Web Search

22y Zachary Rodgers

SuperpagesAdds Shopping and Web Search

Deals with the top players in shopping comparison and online bidding bring the portal model to Verizon's Superpages.com. Read More...

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Identify and Get Rid of Your Worst Customers
Analytics

Identify and Get Rid of Your Worst Customers

22y Brian Teasley

Identify and Get Rid of Your Worst Customers

Some of your customers steal from you. Are you going to do anything about it? Read More...

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EBay Buys Dutch Classifieds Site for $290M
Media

EBay Buys Dutch Classifieds Site for $290M

22y Pamela Parker

EBay Buys Dutch Classifieds Site for $290M

The company says it's gaining a firmer foothold in the Netherlands. Read More...

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Study: Want Community? Go Online
Media

Study: Want Community? Go Online

22y Pamela Parker

Study: Want Community? Go Online

Affinity, rather than proximity, is driving community building, finds an ACNielsen report commissioned by eBay. Read More...

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eBay Tweaks Affiliate Agreement
Media

eBay Tweaks Affiliate Agreement

22y Kevin Newcomb

eBay Tweaks Affiliate Agreement

The program is updated to increase commissions and crack down on adware. Read More...

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