IYP Searches Grow In Local Category
Media

IYP Searches Grow In Local Category

20y Enid Burns

IYP Searches Grow In Local Category

Internet Yellow Pages searches saw 46 percent growth since last year, as local search across the Web grew by 43 percent. Read More...

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Ben Edelman vs. TRUSTe: Can't We All Just Get Along?
Media

Ben Edelman vs. TRUSTe: Can't We All Just Get Along?

20y Kate Kaye

Ben Edelman vs. TRUSTe: Can't We All Just Get Alon...

UPDATE: Spyware researcher Ben Edelman contends many TRUSTe-certified sites can't be trusted, but there's more to the story. Read More...

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Social Networking for the IT Set: Will Marketers Bite?
Media

Social Networking for the IT Set: Will Marketers Bite?

20y Kate Kaye

Social Networking for the IT Set: Will Marketers B...

More and more B-to-B tech sites are facilitating user-generated content and offering social networking tools to help advertisers reach niche IT pros, ...

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Rev Sci Scores Gannett -- Tacoda Says It's not a Loss
Media

Rev Sci Scores Gannett -- Tacoda Says It's not a Loss

20y Kate Kaye

Rev Sci Scores Gannett -- Tacoda Says It's not a L...

Today Revenue Science announced it will enable behavioral ad targeting across all of Gannett’s paper and local TV station sites, including USAToday.co...

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Execs & Accounts for September 22, 2006
Media

Execs & Accounts for September 22, 2006

20y Kate Kaye

Execs & Accounts for September 22, 2006

Microsoft's Picard promoted; ATTIK hires seven. Read More...

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What's Not Working?
Email

What's Not Working?

20y Al DiGuido

What's Not Working?

Have you fallen into the what-I-don't-know-won't-hurt-me syndrome? Read More...

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Voodoo Ad-onomics?
Media

Voodoo Ad-onomics?

20y Kate Kaye

Voodoo Ad-onomics?

I'm perusing the press releases this morning, and just couldn't help sharing this with fellow ClickZ-ers Read More...

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Microsoft Offers Paid Display Ad Upgrade to Free Classifieds
Media

Microsoft Offers Paid Display Ad Upgrade to Free Classifieds

20y Kate Kaye

Microsoft Offers Paid Display Ad Upgrade to Free C...

Through a relationship with AdMission, Microsoft will let automotive and real estate advertisers pay to promote their listings through display ads. Re...

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Satellite Radio and Listening to Personas, Part 1
Analytics

Satellite Radio and Listening to Personas, Part 1

20y Bryan Eisenberg

Satellite Radio and Listening to Personas, Part 1

Piles of money don't necessarily buy business, or marketing, effectiveness. Read More...

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The Big Local
Local

The Big Local

20y Patricia Hursh

The Big Local

Local search isn't just for local businesses. Read More

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Yahoo Throws Down Classifieds Gauntlet with New Division
Media

Yahoo Throws Down Classifieds Gauntlet with New Division

20y Kate Kaye

Yahoo Throws Down Classifieds Gauntlet with New Di...

Newspaper industry vet Hilary Schneider will head a new Marketplaces classifieds and listings unit. Read More...

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RH Donnelley Buys Search Firm LocalLaunch
Media

RH Donnelley Buys Search Firm LocalLaunch

20y Kate Kaye

RH Donnelley Buys Search Firm LocalLaunch

In the hopes of maintaining its grip on local ad dollars, the yellow pages publisher bolsters its search capabilities. Read More...

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With Google's Formal Entry, Pay-Per-Call Set to Grow
Media

With Google's Formal Entry, Pay-Per-Call Set to Grow

20y Kevin Newcomb

With Google's Formal Entry, Pay-Per-Call Set to Gr...

As Google puts its pay-per-call plan into action, this phone-based performance marketing model should see a boost in adoption. Read More...

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How Many Ways Can You Skin a Snake's Buzz?
Marketing

How Many Ways Can You Skin a Snake's Buzz?

20y Pete Blackshaw

How Many Ways Can You Skin a Snake's Buzz?

There are lots of lessons to be learned from Read More...

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Customer-Centric Web Analytics
Analytics

Customer-Centric Web Analytics

20y Neil Mason

Customer-Centric Web Analytics

The challenges of thinking more holistically about an online marketing program's effectiveness. Read More...

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Click-to-Pay, -to-Call, -to-Chat, or... Something
Marketing

Click-to-Pay, -to-Call, -to-Chat, or... Something

20y Rebecca Lieb

Click-to-Pay, -to-Call, -to-Chat, or... Something

The powerful triumvirate of Google, eBay, and Skype has accelerated adoption of click-to-call advertising. The road may be a rocky one. Read More...

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Biz Ethics Evaluator Committing AdSense ClickFraud?
Media

Biz Ethics Evaluator Committing AdSense ClickFraud?

20y Kate Kaye

Biz Ethics Evaluator Committing AdSense ClickFraud...

Her corporate psych firm serves the likes of Halliburton, its subsidiary Kellogg-Brown and Root, Merrill Lynch and Company, Bear Stearns and Company, ...

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Four Steps Every Business Can Take to Improve Local Search Results
Local

Four Steps Every Business Can Take to Improve Local Search Results

20y Patricia Hursh

Four Steps Every Business Can Take to Improve Loca...

Lay the local search foundation before you build the house! Read More...

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Execs & Accounts for August 28, 2006
Media

Execs & Accounts for August 28, 2006

20y rumo

Execs & Accounts for August 28, 2006

NeoEdge Networks hired Gary Kinnsch as director of sales; Columbus Dispatch taps AdStar to power Web classifieds. Read More...

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Interactive Outdoor Ads Bring Yell.com's Virtual Biz Listings to Life
Media

Interactive Outdoor Ads Bring Yell.com's Virtual Biz Listings to Life

20y Kate Kaye

Interactive Outdoor Ads Bring Yell.com's Virtual B...

The UK local search service has launched a multi-pronged campaign developed by AKQA featuring interactive outdoor and GPS-enabled ads. Read More...

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The Magic of Seeing Your Search Ad
Local

The Magic of Seeing Your Search Ad

20y Justin Sanger

The Magic of Seeing Your Search Ad

Small business prospects ask local ad sales forces: Where will I be able to see my ad? Read More...

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Search Terms for Q2 2006
Media

Search Terms for Q2 2006

20y Enid Burns

Search Terms for Q2 2006

A look at what Internet users searched for in Q2 2006. Read More

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Link-Building Basics
Search

Link-Building Basics

20y Mike Grehan

Link-Building Basics

A primer on the foundation of solid SEM: safe, high quality links. Read More...

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Bringing SMB Ad Spend Online Poses Challenges
Media

Bringing SMB Ad Spend Online Poses Challenges

20y Kevin Newcomb

Bringing SMB Ad Spend Online Poses Challenges

Small advertisers are moving more money online, but they want help to show what they're getting for it. Read More...

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SES San Jose, Google Dance, and More
Paid Search

SES San Jose, Google Dance, and More

20y Kevin Lee

SES San Jose, Google Dance, and More

If you're not going to SES San Jose, you'll miss a lot more than just the Google Dance (the party, not the search algorithm shift). Read More...

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Pay Per Call vs. Call Tracking: Walk Before You Run
Local

Pay Per Call vs. Call Tracking: Walk Before You Run

20y Justin Sanger

Pay Per Call vs. Call Tracking: Walk Before You Ru...

There's a problem in the current pay-per-call model. There's also a solution. Read More...

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Recent Deals Signal Classifieds Convergence
Media

Recent Deals Signal Classifieds Convergence

20y Kate Kaye

Recent Deals Signal Classifieds Convergence

This week's LiveDeal/AdStar and Monster.com/Philadelphia Media Holdings deals indicate that print and online classifieds competitors are becoming coll...

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Ride Reports
Email

Ride Reports

20y Al DiGuido

Ride Reports

The e-mail lifeline. Read More

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