The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions ...
View articlePortable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy b...
View articleThe abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...
View articleThe evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...
View articleAt Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, ...
View articleOne solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...
View articleVertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend ...
View articleTwitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buy...
View articleLinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? L...
View articleToday's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of...
View articleWhen paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of...
View articleToo many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to main...
View articleWith more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lo...
View articleThe display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and t...
View articleRe-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you...
View articleIn its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big facto...
View articleAt Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Read More...
View articleConsumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help market...
View articleGoogle Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence m...
View articleMarketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than th...
View articleIt's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...
View articleExperiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands ...
View articleThe launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Re...
View articleIt's widely known that images can increase engagement on social platforms, but these seven tips can help you boost your connections with consumers eve...
View articleAs mobile is everywhere now, does that mean it's becoming meaningless? Does it even require a conversation anymore? Read More...
View articleAs marketers become more visually conscientious, QR codes are becoming a less desirable mobile tool. But Air Wick is using the technology in a smart w...
View articleIn order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. R...
View articleFacebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Read More...
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