MatchLogic Inc. said it is now offering TruEffect, a new service providing Internet-based, cause-and-effect Return on Investment (ROI) tracking for on...
View articleAutomated Financial Systems Inc.(AFS ), a provider of lending and cash management solutions to the financial services industry, launched a new Web sit...
View articleAndromedia Inc. in San Francisco said that ARIA--the company's real-time Web site activity analysis solution--can now be configured to adhere to ABC I...
View articleEngage Technologies in Andover, MA, said seven new customers including The Password , KOZ , ImageNet , RegionOnline and AccountingNet Inc. have purcha...
View articleNew media agency THINK New Ideas Inc. in New York City saidit has been commissioned by Turner Broadcasting System Inc. (TBS) to work withthe company i...
View articleBrodcast editorial company Rocket Pictures and online animation firm Honkworm are teaming up to offer"webisodes," Internet-based commercials that inco...
View articleMicrosoft's ad-backed free e-mail service Hotmail said that a federal court awarded a default judgment and a permanent injunction against three spamme...
View articleAdKnowledge , a provider of Web advertising management products, named industry veteran Steven Rubinow as chief information officer. Read More...
View articleJLM Couture in New York City ,a designer, manufacturer and marketer of weddingapparel, entered into an exclusive advertising agreement with The Knot(A...
View articleLycos Inc. , which already sponsors a race car, said that it will be the title sponsor of the NASCAR Busch Grand National series race scheduled for Su...
View articleTHINK New Ideas Inc. in New York City saidthat it acquired Interweb Inc. in Atlanta, a technologydeveloper and Web presence solutions provider for For...
View articleWebstakes in New York City, a provider oftargeted traffic for online advertisers through Internet sweepstakes andsponsorships, recently launched the S...
View articleInterVU Inc. in San Diego named Jill M. Galvez as vice president of sales for its InterVU Network . Read More...
View articleSan Francisco-based Flycast Communications Corp. named a former CEO-North America for both Information Resources Inc. (IRI) and the A.C. Nielsen Co. a...
View articleApproximately 44 million U.S. adults--23% of the adultpopulation--currently use the Internet, according to the Spring 1998 CyberStats reportfrom Media...
View articleCNET Inc. signed a three-year strategic partnership with iName , a provider of e-mail technology and solutions. Read More...
View articleBozell Worldwide rolled out WebSpot, a new wayfor advertisers to extend their brand messages online combining sight, soundand motion. Read More...
View articleMarketers who feel tempted to rely solely on Web-based promotion should re think their position, according to new research from communications firm US...
View articleThe Tritium Network , an ad-backed, freeInternet Service Provider, named a veteran Chicago advertising executive asits vice president of advertising s...
View articleAd-backed e-mail company Juno Online Services LP and Network Associates , formerly McAfee Associates,signed a strategic marketing agreement whereby Ju...
View articleStarMedia Network Inc. ,which operates an Internet channel network in Latin America, selectedOgilvy & Mather, Miami, to create a pan-regional primetim...
View articleZip2 and CitySearch said they havemutually agreed not to pursue their planned merger. Read More...
View articleResponsible spam? Frank Catalano thinks it's possible, but not so his editors,who asked that a chapter on the subject be removed from the manuscript f...
View articleNetscape Communications Corp. and TMP Interactive Inc. a division of TMP Worldwide, signed a strategic agreement to launch Netcenter Career Center, ac...
View articleInterVU Inc. and MatchLogic Inc. , the co-developers oftrueVU, a shopping solution for delivering rich media in online advertising, will host a series...
View articleAvenue A Media in Seattle said it launched a comprehensive Internet media solution that focuses all Internet buying, trafficking, and analysis activit...
View articleSan Francisco-based Insite Innovations , which marketssoftware for customer relationship management on the Web, said it entered into a reseller agreem...
View articleStreaming media company RealNetworks and Avenue A Media , an Internet media management company, are teaming up to promote the advantages of rich media...
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