Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additi...
View articleFacebook may crumble under the weight of its own domination as young US teens seek out and select more filtered social media tools, a new report has s...
View articleThe multi-channel effort includes Twitter, Facebook, Pinterest, and Instagram and is meant to embody the brand’s "Live Young" philosophy. Read More...
View articleThe coffee company asked Pinterest fans for inspiration for a new coffee blend and it is celebrating the launch with a living Pinterest board at the M...
View articleSome people say social media is killing our language, but others argue it's simply changing the ways in which we use language to express ourselves. Ho...
View articleHas it really been 10 years? ClickZ looks at 10 defining moments of the world's largest social network. Read More...
View articleAds by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most vot...
View articleHighlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...
View articleSophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space. Read More...
View articleWhile CarMax has created an online-only puppy version of its Super Bowl ad, Animal Planet has been busy preparing interactive content for the millions...
View articleA video with a behind-the-scenes look at a surprise KISS concert at the John Varvatos Bowery Store has amassed around 177,000 views since January 11. ...
View articleDuring last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend con...
View articleTD Ameritrade wants consumers to support 2018 Olympic and Paralympic hopefuls by using the hashtag #ItAddsUp on Facebook, Twitter and Instagram. The m...
View articleDrawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. R...
View articleRohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to ...
View articleA new multi-channel campaign launched by online beauty retailer feelunique.com is seeking to put the consumer in the creative driving seat with a new ...
View articleEvery brand is unique, but there are some basic things every brand should consider. Read More...
View articleHow a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platfo...
View articleNow that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Read More...
View articleUS television network HBO has reportedly made the bold decision to air the much anticipated first two episodes of the new season of Girls, its popular...
View articleNBC Universal plays a huge card with its investment in video startup NowThis News and opens itself up to a world of untapped opportunities. Read More...
View articleNew research from Pew Internet has revealed the growing extent to which adults are now diversifying their online presence. According to the data, 73% ...
View article2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready? Read More...
View articleUnruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming...
View articleIt might come across as the flavor of the day, but storytelling as marketing inspiration and a course of content development action is here to stay. R...
View articleThe brand hopes to encourage consumers to visit as many locations – and as many times – as possible in 2014 with an initiative on its website that ext...
View articleThe moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 20...
View articleTake a look at this great article by Vyacheslav Polonski, who discusses the growing ephemerality, verticalisation and transparency due to characterise...
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