Want to know what's what in the U.K. market? What's hot, what's not? In Part 3 of her series, Laurel features the ground-level perspective of a sales ...
View articleNow that you’ve got a clear sense of the importance of your customer data, it’s time to lay out a solid strategy for building an effective CRM model. ...
View articleIn a few hours, the online marketing industry will learn whether cash-strapped 24/7 Media has managed to pull together enough capital to make it to th...
View articleWhat is business process management (BPM)? And how is it relevant to B2B marketing? The challenges are great, but Philip believes those who manage the...
View articleAiming to top its earlier online-only launch of the new S60 sedan, Volvo is debuting a Web, WebTV, WAP and PocketPC-based campaign in conjunction with...
View articleBe nice to your customers -- not necessarily because as human beings they all deserve it, but because it's in your self-interest to do so. Now that's ...
View articleYou don't have to be Shakespeare to get people to understand you; you just have to define your terms. Read More...
View articleYounger Americans and veteran Internet users are among the least concerned with online privacy, according to a report by eMarketer, but the biggest pr...
View articleA deal with a D.C.-area startup will provide additional fuel to DoubleClick's plans to rev up its Research division. Read More...
View articleHow can you derive meaning from a chaotic world made of vast sets of data points? Well, you could turn to religion... Maybe even ideology. But if you'...
View articleThe firm's COO hints that there's been "interest" in the company -- especially its new broadband unit -- and says it doesn't plan to sell off any of i...
View articleUsing technology from an Amsterdam-based technology firm, Mediaplexsaid it will be able to pinpoint Web surfers to their exact city, in manycases. Rea...
View articleThe Boston-based ad agency plans to snap up the interactive shop and its Washington, D.C. office to expand its online and emerging-media offerings. Re...
View articleWhen all is said and done, m-commerce may not be commerce at all, but rather another conduit for marketing and CRM that leaves the transactions to oth...
View articleJust as unreasonable expectations and a lack of knowledge can keep you home on Saturday night, the same factors can kill your business relationship. F...
View articleData analysis is both an art and a science, and though the science of it is critical, so is the art: determining which information will hold the great...
View articleSan Mateo, Calif.-based E.piphany lands a non-traditional client in a sizable market. Read More...
View articleThe underperforming Baltimore-based firm joins Zentropy Partners in the ranks of struggling interactive agencies absorbed by their ad group parents. R...
View articleIT procurement budgets are not being slowed by fears of an economic slowdown, according to a survey of Global 2000 corporations by Gartner Group, Inc....
View articleThere's a lot of help to choose from when it comes to affiliate program management. That's why Joel's back with more outsourcers from A to Z (well, to...
View articleMicrosoft is promoting its automobile dealer CRM tool as a way for auto manufacturers to involve local dealerships in online marketing efforts. Read M...
View articleCommunications, financial/accounting, and e-commerce offerings remain the most common types of applications being accessed from an ASP, according to a...
View articleThe 20/80 rule is interpreted in different ways by different people in different industries. But chances are that 20 percent of your customers bring i...
View articleCustomer service surveys by ICR, Accenture, and CustomerAsset all agree that online retailers have made improvements with regard to their customer ser...
View article"GuanXi" describes a relationship developed with customers based on trust. It's similar to one-to-one marketing and personalization. Vivian tells you ...
View articleLosing touch with a valuable business contact might mean starting from ground zero in building a relationship with a prospect or vendor. Cliff offers ...
View articleGone forever are the carefree days when linear communications channels dominated the PR landscape. PR pros today face an open-networked online world r...
View articleYour mother may have told you not to be fast, cheap, and easy, but today's economy tells us something quite different. In her farewell column, Trude s...
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