LeFurgy and Scot McLernon named co-chairs of new IAB pop-up task force; Modem Media expands European management team; The Phelps Group hires two. Read...
View articleOutbound e-mail is highly refined. Now, the coming improvements to the channel, including technologies that handle inbound customer queries with fines...
View articleYou paid good money for every click. That's just the beginning. How to integrate search with e-mail and other marketing media. Read More...
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View articleUPDATE: Analysts optimistic as CEO Fiorina announces at a New York launch event plans to spend $300 million in HP's largest-ever consumer marketing ca...
View articleE-mail's low cost can breed carelessness. Don't let it happen to you. Read More...
View articleThe Customer Respect Group found U.S. businesses have gotten better at managing customer interactions online, but there's still work to do. Read More...
View articleShall we partner? Three questions to ask the publishers on your short list. Read More...
View articleNot only will the majority of online consumers refuse to patronize a poorly designed site, some will even refuse to shop at the brand's offline compon...
View articleDon't know the first thing about Web metrics? How to begin finding a solution -- today. Read More...
View articleUPDATE: Mullen cuts into interactive staff; Macromedia to use Web analytics player Omniture's SiteCatalyst; America Online's Radio@ Network subscribes...
View articleResearchers predict that e-tailers will spend more technology dollars this year to keep the online sales alive. Read More...
View articleFear one channel will steal business from another? You may be a channibalism victim. Read More...
View articleCan you acquire new prospects without an e-mail list? Read More...
View articleCompeting in a growing field, the Emeryville, Calif., firm enhances its product to help searchers find information on corporate sites. Read More...
View articleTrue North awarded projects with Pitney Bowes, Hachette Filipacchi Magazines and Thorn Communications; Yellow Corporation selects Coremetrics' Marketf...
View articleHow much should your client spend online? A methodical, three-step approach to budgeting. Read More...
View articleLast week, Bruce McCracken reviewed some fundamental strategic principles that can increase sales and enhance rapport with your customers through pers...
View articleThere's a story around your brand. Tell it! Read More...
View articleDoubleClick hires two to head sales; 24/7 Real Media picks up five executives and renews a contract; E*Trade Group picks a new chief marketing and med...
View articleCombine spam, spiders, and referrer log files, and Web marketing hits a new low. Read More...
View articleDon't be afraid to collect data from your customers. It could be the most important tool you have. Read More...
View articleA study finds that site visitors are often top customers; ValueClick's CFO departs for another opportunity; Aptimus enters the e-mail append business....
View articleMarketing shouldn't be about the occasional one-off print ad or quickie campaign. To be successful, you need to incorporate winning techniques into yo...
View articleRetailers aren't delivering it, although consumers expect it: a consistent brand image and experience across every sales channel. Read More...
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