Pampers launches royally reactive #everybaby campaign
Directed by award-winning documentary maker Elizabeth Stopford, the touching campaign aims to celebrate #everybaby on the day the world anticipated the name of one.
Directed by award-winning documentary maker Elizabeth Stopford, the touching campaign aims to celebrate #everybaby on the day the world anticipated the name of one.
Pampers visited hospitals across the UK and met parents who were eagerly anticipating the birth of their child as the world’s eyes rested on London and the birth of the latest royal baby.
Directed by award-winning documentary maker Elizabeth Stopford, the touching campaign aims to celebrate #everybaby on the day the world anticipated the name of one.
“We’re incredibly proud of this unique project as by filming in real-time with expectant families, we were able to mirror the journey being featured in the news, enabling the nation to celebrate as one, by shining a light on every single baby being born at the same time,” said Peter Yorke, Pampers brand director.
https://www.youtube.com/watch?v=QYi67tH_290&feature=trueview-instream
Pampers will donate 100,000 nappies to NCT, for families in need, to harpoon the brands’ #everybaby counts message.
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