Pepsi shows off 'Unbelievable' fan Vines via outdoor ads

In an inspired and forward-thinking digital move, PepsiCo has begun a new digital out of home (DOOH) campaign, which sees it show off the talents of its Pepsi Max Vine fans by posting their ‘Unbelievable’  six second videos on its own outdoor ads.

Part of its increased efforts to focus on media innovation and digital marketing, the soft drinks company is asking fans to submit their own Vine videos along with the hashtag #LiveForNow to be in with a chance of being published on outdoor screens around the UK.

Created by efforts from OMD, Talon Outdoor, AMV and Grand Visual, t he campaign is a “media first” in terms of displaying real-time Vine videos, and will be supported by YouTube videos promoting Pepsi Max’s “unbelievable” ethos of  ‘maximum taste, no sugar’.

Rich Simkins, innovations director of Talon Outdoor, commented: “Social video and digital out-of-home have interesting similarities and short-form, entertaining Vine content is perfectly suited to the DOOH channel.

“We love it when our brave clients challenge us to close the gap between social and DOOH and, in this instance, Grand Visual’s versatile OpenLoop platform has helped make Pepsi Max’s ‘Unbelievable’ ideas possible”.