Pepsi’s #Futbolnow Blippar campaign scores 2.4m interactions
The time consumers spent engaging with Pepsi's content equalled more than 35,000 football matches.
The time consumers spent engaging with Pepsi's content equalled more than 35,000 football matches.
Pepsi’s #Futbolnow digital campaign scored 2.4m interactions following the Fifa World Cup last year, it has emerged.
The campaign saw Pepsi Max cans and bottles transformed into interactive digital experiences.
The time consumers spent engaging with content equalled more than 35,000 football matches.
Consumers were rewarded with exclusive content, such as videos with football players and interactive AR games, by downloading the Blipper mobile app and scanning special bottles.
Jonathan Barrowman, commercial director at Blippar continued: “Pepsi is a fantastic brand, and football has universal appeal, so turning Pepsi products into digital channels was a very successful partnership. The football content on cans and bottles created a unique brand experience and delivered a new set of real world data insights for Pepsi.”
https://www.youtube.com/watch?v=KefIe0xwD6w
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